Monday 29th January 2018

CHAIR'S head hun, Casey, was asked to be a guest speaker at Creative Head magazines event, The Coterie. Being one of his bucket list goals, Casey had an amazing time talking about his creative rituals as well as sharing his creative process. Read the article below featured on

What do some of the UK's sharpest creative minds do to get 'in the zone'? How important is it to stick to a routine when it comes to embarking on an artistic endeavour? And just what do you do when inspiration (or lack of it) hits at the wrong moment? These questions and more were posed to the eight-strong panel at last night's (January 29) The Coterie: Creative Rituals event in London.

Hosted by session stylist and hair educator Gianni Scumaci, over 100 hair industry professionals gathered to hear Zoë Irwin, photographer Adam Slama, fashion designer Harry Evans, make-up artist Lan Nguyen-Grealis, It List 'Visionary' 2017 Casey Coleman, Johanna Cree Brown and director Roger Spy discuss their individual artistic processes.

"My own rituals revolve a lot around music," admitted Gianni as he introduced the night's theme, "I listen to a lot of film scores and strings when working to get into the right mindset."

"Oh, I completely live in that world when I'm creating," added Zoe. "I immerse myself in everything to do with what I'm researching or drawing on - mood boards, references..."

"I get completely obsessed - I AM completely hair obsessed," said Casey. "I eat, sleep, breath and repeat hair. I don't have a social life, I have a hair life! I completely believe in the power of rituals, but I also feel there's huge value in making mistakes (that don't always turn out to be mistakes) and letting your freak flag fly."

He also revealed that, Just like Roger Spy, inspiration often hits him just before he falls asleep. "I have to keep a pad and pen by my bed as I'll often sort of wake up with an idea, scribble it down and fall back to sleep. Sometimes in the morning I look at what I've written and I don't even remember waking, but the need to take stock and process that inspiration later is so strong for me."

"I find that fascinating," said Gianni, "because you hear that with musicians and other creatives too. It's almost like before sleep, the brain is working in a different capacity and that unlocks something creatively."